A project redesigning the future of choice through intuition and technology
Starting from sensation and verbalizing through proprietary algorithms. A challenge to update the very act of choosing.
We are working on a project to redesign the act of "choosing" itself, crossing fields such as architecture, design, engineering, editing, and AI.
Algorithms used in search engines and social media have provided ways to reach information efficiently. However, at the same time, choices dependent on conditions and optimization logic have created a structure that gradually distances us from what we truly desire.
Our challenge is not to set intuition and logic against each other, but to build a technological foundation for reaching what we "truly desire" by moving back and forth between the two.
Analyzing and structuring the ambiguous sense of "liking" through proprietary algorithms and AI, verbalizing the hypotheses derived therefrom, and returning them back to intuition. This circular design is the philosophy of our product.
Redefining the algorithm of choice and socially implementing a product that allows people to reach essential desires they might not even notice themselves. That is the future we aim for.
Redesigning the structure of decision-making
Breaking away from search criteria and ranking optimization to design and implement a new decision-making algorithm based on intuitive data.
Algorithmizing intuition
Deconstructing and quantifying the ambiguous and subjective sense of "liking" through proprietary logic and AI analysis, converting it into a reproducible data structure.
Translating sensation into logic
Integrating extracted intuitive data with language and design philosophy, refining it into a decision axis with explainability.
Socially implementing the choice infrastructure
Merging philosophy and technology to build a choice foundation for reaching what is truly desired.
Members
Ryuji Suganuma
Named after being the second son born in the Year of the Dragon. Has sensitive skin and a weak stomach. Naturally tanned.
An
Named after the first (A) and last (N) characters of the Japanese syllabary. Has sensitive skin and a weak stomach. A black cat.